Franchising represents one of the most powerful models for business expansion — combining entrepreneurial spirit with structured operational systems and brand consistency. At DNH Israel, we are recognized as one of Israel’s leading authorities in franchise and distribution law. Our expertise extends far beyond contract drafting; it lies in helping clients design, grow, and sustain successful franchise systems that create long-term value and cross-border scalability.
Comprehensive Expertise Across the Franchise Lifecycle
Our Franchise Law practice provides full-spectrum legal and strategic counsel to franchisors, master franchisees, investors, and retail groups. We guide clients from the very first stage of concept development — structuring their intellectual property, drafting franchise disclosure materials, and preparing franchise agreements — through the operational and international expansion phases of their brand.
The team handles every aspect of franchise relationships, including master franchise and area development agreements, sub-franchise structures, franchise renewals, termination and transfer arrangements, supply and distribution frameworks, IP protection, and dispute resolution. We also assist in designing compliance programs and operational manuals to ensure consistency with local and international regulations.
Master Franchise and International Expansion
With deep cross-border experience, our firm frequently advises Israeli brands expanding abroad as well as international networks entering the Israeli market. We assist foreign franchisors in adapting their contractual and regulatory frameworks to local Israeli law, helping them navigate issues such as franchise registration, tax exposure, local representation, and employment classification.
For Israeli clients, we serve as strategic counsel in global expansion through master franchise agreements, joint ventures, or regional licensing models. Our practice combines legal accuracy with business foresight — ensuring that the franchise architecture supports sustainable growth, protects brand equity, and minimizes risk across jurisdictions.
Franchise System Design and Structuring
Successful franchising depends on more than a good product — it requires a clear legal and operational structure. Our lawyers work hand in hand with clients to design franchise systems that balance control and flexibility. We help define the franchise package, royalty structure, territorial exclusivity, and performance obligations in a manner that aligns both franchisor and franchisee interests.
We also assist in preparing franchise disclosure documents, training and operations manuals, and intellectual property licensing strategies. Each agreement is tailored not only to protect the franchisor’s rights but to create a business relationship based on transparency, accountability, and shared success.
Intellectual Property and Brand Protection
Franchise value lies in brand identity. Our firm has extensive experience in registering and enforcing trademarks, protecting trade secrets, and managing brand licensing portfolios. We advise on IP ownership and usage structures to ensure that intellectual property remains clearly defined and protected throughout the franchise chain.
In addition, we represent clients in disputes involving misuse of confidential information, parallel imports, or violations of non-compete and territorial exclusivity clauses. Our proactive approach prevents brand dilution and safeguards the commercial reputation that is central to every franchise system.
Dispute Resolution and Franchise Litigation
Even the best-designed franchise systems can encounter conflicts. Our firm represents franchisors and franchisees in complex disputes relating to contract enforcement, misrepresentation, territory violations, and termination claims. We appear before Israeli courts, arbitration panels, and mediation forums, always emphasizing pragmatic, business-oriented outcomes over prolonged litigation.
We understand that disputes in the franchise world often involve reputational and operational sensitivities. Our goal is to resolve conflicts swiftly and discreetly — preserving business continuity and brand integrity. Where litigation is necessary, our advocacy combines deep sector knowledge with strong commercial judgment.
Franchise Compliance and Regulation
Franchising operates at the intersection of multiple legal disciplines — including contract law, consumer protection, antitrust, employment, and IP. Our team ensures that franchise systems comply with all applicable laws and regulatory requirements, including advertising, competition, and data protection rules.
We assist clients in navigating Israel’s complex regulatory landscape and, for global clients, coordinate compliance efforts across multiple jurisdictions. Our familiarity with international franchise regulations — from the European Franchise Federation Code of Ethics to U.S. Federal Trade Commission (FTC) disclosure rules — enables us to deliver cross-border legal consistency that few local firms can match.
Industry Leadership and Strategic Perspective
Beyond technical legal advice, we bring a unique business perspective. Our founding partner, Adv. Udi Danhirsh, combines decades of legal expertise with first-hand entrepreneurial experience in building, acquiring, and advising franchise networks across multiple sectors — including retail, wellness, hospitality, and food service.
This dual insight allows us to act not only as legal advisors but as strategic partners to our clients. We help franchisors think like investors and entrepreneurs, structuring deals that attract high-quality partners, secure financing, and enable scalable growth.
Our team regularly lectures and publishes on franchise law developments, contributing thought leadership to Israel’s business and legal communities. DNH Israel has been recognized for its role in shaping best practices for sustainable franchise growth in a competitive and evolving market.
Representative Work
Our experience includes:
• Structuring master franchise and area development agreements for leading Israeli and international brands.
• Advising private equity investors on franchise acquisitions and roll-up strategies.
• Representing franchisors in high-stakes termination and renewal disputes.
• Supporting retail and wellness chains in cross-border expansion and brand licensing arrangements.
• Drafting comprehensive franchise disclosure documents and operational manuals for new systems entering the Israeli market.
A Trusted Partner for Franchisors and Entrepreneurs
Our clients view us as long-term partners in growth. We combine rigorous legal execution with genuine commercial understanding, helping businesses move from concept to global presence. Whether representing a new franchise system or a mature multinational network, we focus on building frameworks that foster success, stability, and profitability.
At DNH Israel, franchising is not just a practice area — it is a discipline where law meets strategy, where every contract tells the story of a brand’s expansion and ambition. Our mission is to ensure that story is written with precision, integrity, and enduring value.
